Darmstadt, Germany, 5 September, 2005 -- The International Digital Enterprise Alliance (IDEAlliance) has joined the AdsML Consortium as an association member and will assist in developing the AdsML Framework global suite of standards for advertising and in promoting the Framework within the IDEAlliance community. IDEAlliance, based in Alexandria, Va., U.S.A., is a leader in standards development within the graphics communication industry and fostered the development and adoption of a broad range of XML-based specifications in publishing content, production, and distribution, such as ICE, Mail.dat, papiNet, PRISM, DISC, PROSE XML, GRACoL, and SWOP. IDEAlliance provides a forum for those who create, produce, manage and deliver content to interface, in a cross-industry environment, with those who develop the software tools to facilitate these functions. Its members represent a broad range of professions, from publishers to advertising agencies, printers, manufacturers, and paper companies, to name a few. “We welcome IDEAlliance’s membership and participation in this international standards-writing effort,” said Harald Löffler, Consortium chair and research manager, Ifra, Darmstadt, Germany. “Their support will expand our contacts with magazines and commercial printers and help us realize our goal of developing a cross-media suite of standards for exchanging advertising business documents digitally. We look forward to the talent and perspectives they offer.” David Steinhardt, CEO of IDEAlliance, stated that “IDEAlliance has led efforts for over 10 years in digital advertising workflow through its SPACE – Specifications for Publisher and Agency Communications Exchange — initiative. IDEAlliance is merging its SPACE specification into the AdsML Framework and, more importantly, partnering with the AdsML Consortium to enhance the Framework’s development and adoption in the agency-magazine-printer supply chain in the U.S. Our goal is to move the AdsML Framework forward internationally to support the global digital advertising workflows required by today’s marketplace.” To support the partnership between IDEAlliance, Ifra, and NAA, David Steinhardt will become the executive secretary of the AdsML Steering Committee.