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Book Printing Broker Puts Offshore Printing Fears to Rest

Wednesday, August 03, 2005

Press release from the issuing company

August 2, 2005 -- The American International Printing Exchange (AIPEX), an offshore printing broker headquartered in Seattle WA, has shared some of their clients’ experiences of the offshore book printing process to counter the horror stories that frequently arise with outsourcing book printing contracts overseas. Albert Maimon, Director of Marketing at Renaware International, first sent their “Healthy Cooking” Cookbook to Kansas. On the final book printing, the colors were much darker than the original transparencies, the laminated covers curled, and the binding was so bad the pages sometimes ripped out when turned. When the final book printing did not meet their quality standards, Maimon turned to AIPEX. “The costs were reduced by over one-third,” said Maimon. “All the color was re-separated, and the printed color was brilliant—true to the original transparencies. We received a true ‘lay-flat’ quality binding. As a bonus, we received a hard cover. With [AIPEX’s presence at the press check, we did not have any glitches in printing over 300,000 copies in three languages versions of Spanish, Thai and Chinese.” Ron Zimmerman, President of The Herbfarm, had his own doubts about sending book printing jobs with color separations overseas. His first color catalog with AIPEX soon set those doubts to rest. “As a former VP-Marketing for a large mail order company, I produced half a dozen 32- to 144-page catalogs every year for a decade. Seldom, if ever, did those local projects go as smoothly as did the The Herbfarm separations which [AIPEX produced. Indeed, the piece printed so well that it is a finalist in the National Catalog Awards,” said Zimmerman. Most clients who trust their book printing jobs to AIPEX have reported: * Savings of anywhere from 20-50% on production costs * High quality binding, color separation, and saturation * A noticeable increase in customer interest and sales For the offshore book printing order to be cost-effective, the job should total at least $2,500 and allow 4-6 weeks for completion. Goods are shipped sea freight to the closest U.S. port of entry and then over land by truck or rail freight to the customer. AIPEX prints primarily books, calendars, posters, and greeting cards. In addition to offshore book printing, AIPEX now offers digital printing services for low volume orders with quick turn-around time. To request an offshore book printing quote, visit www.aipex.com or call toll-free 866-MY-AIPEX (866-692-4739). AIPEX is also offering a collector’s edition poster set of the Aurora Borealis to the first 100 people to request an offshore book printing quote.




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