WhatTheyThink

NAPL Books Now Available On Amazon.Com

Friday, July 15, 2005

PARAMUS, N.J., JULY 14, 2005 – Now available on Amazon.com, NAPL proprietary publications provide a valuable resource for graphic communications companies seeking insights to help them address the many challenges presented by today’s business environment. Written by the industry’s most respected experts, NAPL titles cover topics ranging from strategic leadership and human resources, to financial management, sales and marketing, customer services, and production management. The books in NAPL’s Strategic Positioning Series, for instance, offer today’s company leaders important information and insights into key opportunities for growth. Titles in this series include Strategic Positioning: Making the Transition to a Technology-Based Print Business, by printing and publishing veteran Jeff Allen; A Printer’s Guide to Content Management Services, Building a Digital Services Portfolio, and Understanding Customers: Building a Customer Service Strategy, by digital services and industry expert Cary Sherburne; Understanding Information Technology for Print Management and Print Production Workflow: A Practical Guide by technology expert and industry veteran Chuck Gehman; Database Marketing: Mining Data for Dollars, by marketing and electronic media expert Brett Knobloch; and a three-part Cross-Media series by industry veterans Kevin S. Ruttan, Mark Evans, Laura Gale, and Tom Defino