LIVONIA, Mich., July 7 -- Valassis, the leading company in marketing services and Connective Media, announced today that Gary Yost, Vice President of Marketing, has been appointed to the board of directors for the Promotion Marketing Association (PMA). The board appointment will give Yost the opportunity to use his nearly 30 years of marketing experience to help the PMA become an even greater source of marketing information for professionals across the industry. Throughout his career, Yost has developed incentive-based marketing, trade promotions and media plans to drive bottom-line results for leading companies and meet consumer demand. "Serving on the PMA board of directors gives me the opportunity to use my knowledge of the industry to communicate the importance of traditional and non-traditional promotion strategies in the marketing mix," said Yost. "I look forward to collaborating with board members and industry professionals to promote excellence in promotion and integrated marketing." "Serving as Valassis' vice president of marketing for 10 years, Gary has become an expert in promotions strategy and targeting consumer behavior," said Al Schultz, Valassis CEO, President and Chairman. "He will bring a unique client perspective that will help increase the PMA's knowledge base and help further their mission."