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Pageflex Customer Case Studies Featured in PODi Best Practices Report

Wednesday, June 08, 2005

Press release from the issuing company

CAMBRIDGE, Mass.--June 7, 2005-- Pageflex, the leading provider of Web-to-print technology, today announced that four Pageflex customer case studies have been included in the newly-released report PODi Best Practices in Digital Print. This highly acclaimed report showcases case studies in a broad range of vertical markets and business applications. Each of the four Pageflex customer case studies have been judged to contribute to PODi's best practices principles. Two of the four case studies were also judged finalists in the PODi Best Practices award competition, with one of these ultimately winning the best practices award. The case study "Kennesaw State University's Student Recruitment Brochure" features Pageflex customer Data Supplies Inc. (DSI) who uses Pageflex Mpower to produce highly personalized communications with prospective students for Kennesaw State University, meeting their goals of reducing printing and mailing expenses while maintaining a leading role among colleges and universities by successfully recruiting top students. The case study "Crabtree & Evelyn Treat Yourself Promotion Increased Sales" features Pageflex customer Spire who used Pageflex Mpower to create a personalized holiday promotional campaign, including customized discount cards. The personalized campaign, targeted to existing Crabtree & Evelyn customers, is credited with increasing year-end holiday sales. A finalist in the Best Practices Award competition, the case study "Bridgestone Equips its Dealers to Sell More" features Pageflex customer Copyco Solutions who use Pageflex Mpower and .EDIT to host a custom advertising portal that makes it easier for Bridgestone dealers and retailers to develop advertisements and marketing materials. The custom advertising portal provides numerous benefits including reducing lead time, increasing dealer participation in the co-op marketing program, and increasing sales. One of only two Best Practices Award winners, the case study "Washington State Department of Printing Cuts Costs and Adds Revenue" features Pageflex customer Washington State Department of Print who use Pageflex .EDIT as part of a self-service print ordering portal that provides customers from 367 Washington State agencies with one-stop shopping for stationery, display, collateral and other print products. The portal launched in June 2004 and has streamlined production, reduced spoilage, and generated over $100,000 in additional revenue. "Pageflex customers are leading the way with sophisticated, streamlined, and highly effective marketing and advertising solutions," commented Anna Chagnon, Pageflex CEO. "The inclusion of these case studies in the 2005 PODi Best Practices report provides well-deserved recognition for the Pageflex customers who put together these solutions."




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