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MLB Advanced Media Chooses Relizon for Red Sox Nation 2005 Official Membership Card Program

Wednesday, May 04, 2005

Press release from the issuing company

DAYTON, Ohio, May 3, 2005 - MLB Advanced Media, known to baseball fans around the country for their official major league baseball website, MLB.com, as well as all 30 individual team web sites, turned to Relizon, a leading provider of business process solutions in document management, billing and relationship marketing, for help in building the new Red Sox Nation membership program. Personalized membership cards, including those presented to the movie stars of "Fever Pitch," at the April premiere at Boston's Fenway Park, were all produced, customized and delivered by Relizon. Each Red Sox Nation Membership Card is personalized, and members receive ticketing preference, access to special "members only" pages on RedSox.com, and receipt of an exclusive e-newsletter with special features along with a host of other benefits, all of which are tracked through their membership card. Memberships can be obtained through the MLB.com and RedSox.com web sites. "We turned to Relizon for their high service level, experience and capabilities in developing materials for the execution of membership marketing programs that impact business performance," said Kristen Fergason, marketing director of MLB Advanced Media. "Relizon was also instrumental in providing some VIP membership cards for "Fever Pitch" stars Drew Barrymore, Jimmy Fallon and the Farrelly brothers, who all became honorary members of the Red Sox Nation at the Fenway Park premier of the new movie." "Relizon's marketing and fulfillment programs are all tailored to meet the unique needs of the customer," said Tim Schriner, president of Relizon's U.S. Business Communications Group. "For MLB Advanced Media, Relizon's mission was to help in the creation of the Red Sox Nation, using our one-to-one direct marketing capabilities, database customization, commercial print management services, kitting, fulfillment and distribution services."




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