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UltraVu 5330 EC's superior color matching and productivity benefits, help Odessa Offset take center stage in London's West End

Monday, May 02, 2005

Press release from the issuing company

03/29/2005 -- Odessa Offset's new VUTEk UltraVu 5330 EC, has enabled it to print a 5 m x 23.5 m banner, which hailed the arrival of the internationally renowned vampire musical 'Bat Boy' at the Shaftesbury Comedy Theatre in London. Using its UltraVu 5330 EC's superior color and productivity benefits, the Bat Boy banner is one of a number of jobs produced by Odessa for West End theatres, fuelling a change in demand for high quality, quick turnaround theatre graphics. Nick Spain, Digital Print Manager, Odessa Offset comments, 'The Bat Boy banner was positioned at the front entrance of the theatre, just above the door. Providing the focus for all show publicity, it was essential that the banners' colors were accurately reproduced. To do this, we just calibrated the UltraVu 5330 EC's RIP software with the details from the Cromalin, and with very few adjustments, we were able to match the proof exactly.' The UltraVu 5330 EC is a vital part of the, London based, digital print specialist's quick turnaround service. Nick continues, 'Since our VUTEk installation in the summer of 2004, we regularly receive last minute orders for theatre graphics - it has been a big growth market for us. Clients think of us when they want a high quality job, done quickly. The VUTEk UltraVu 5330 EC's five-meter capacity and its high print speeds, provide us with a real competitive advantage.' The UltraVu 5330 EC, also enables Odessa to print high quality block color with ease. For the imposing yellow, red and black gothic colors that feature on the Bat Boy banner, this was a vital characteristic of the printer. The Bat Boy graphic combined a newspaper print effect background, with a bright splash of yellow on which bold black and blood red letters were printed. To achieve a contrast between these colors, the print had to be really crisp - made possible by the UltraVu 5330 EC's state-of-the-art-ink technology. From receiving the artwork to installation, Odessa produced the Bat Boy banner in only one day. The UltraVu's high speed capability made printing the main banner, as well as two smaller side banners, very quick. 'The UltraVu 5330 EC responded well to a tough job' confirmed Nick, 'For the side banners we had to print two smaller, identical, black backed banners, which we then welded together, back-to-back, to prevent light from shining through.' The UltraVu 5330's EC five-meter capability also helped Nick and his team to save further time, by enabling it to produce larger segments in one pass, and reducing the number of items to be welded together. Considering itself among the top three large format printers in the UK, Odessa regularly undertakes work for advertising agencies Saatchi & Saatchi and McCann Erickson, as well as Sony Music. Established in 1982, Odessa today employs 27 members of staff and specializes in outdoor promotional services. Nick concludes, 'Due to our ability to guarantee customers the highest quality print and a rapid job turn around on all outdoor media, our new VUTEk UltraVu 5330 EC, is enabling us to develop new business in a highly competitive market. Combining the strengths of our UltraVu 5330 EC with our existing UltraVu 3360 SC, we have the ideal competitive advantage.'




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