BALTIMORE, Md. -- Vertis today announced that Ann Raider has joined the company as chief strategy officer. In her new role, Raider will lead Vertis’ North America sales and marketing teams. She will also direct the company’s strategy, identifying new opportunities to help clients improve the effectiveness of their marketing and advertising programs“Ann Raider is a recognized leader in developing world-class marketing solutions for companies across various industries,” said Dean Durbin, president and chief operating officer of Vertis. “Ann’s proven track record of innovation based on current market and customer trends will help Vertis provide an even stronger portfolio of targeted marketing products and services.” Raider has extensive experience managing sales, marketing, and business development with Fortune 500 companies. Prior to joining Vertis, she served as senior vice president of sales and marketing at News America Marketing. She co-founded Consumer Card Marketing, Inc. (CCMI), a leading customer loyalty-marketing firm, and held senior management positions at Shawmut National Corporation and H.P. Hood. Raider also worked with Staples and Bank One, serving as a marketing consultant. “Ann’s strong expertise in database marketing, CRM, loyalty card services, and retail, as well as her leadership roles in financial institutions and consumer products manufacturers, make her uniquely qualified to develop and execute new client solutions for Vertis,” continued Durbin. “With her high energy and dynamic personality, Ann is an outstanding addition to Vertis’ executive team.”