BALTIMORE, Md. (April 25, 2005) – Vertis today announced that David Laverty has joined the company as senior vice president and general manager of Vertis’ advertising insert platform.  Laverty’s skills and knowledge within the industry will further ensure that Vertis’ advertising insert customers benefit from increased operational efficiency and world-class quality and customer service. “David is an experienced operations executive whose talents are an important addition to Vertis,” said Dean Durbin, president and chief operating officer for Vertis.  “His 25 years in operations, plant, and supply chain management, as well as manufacturing excellence will strengthen Vertis’ ability to provide exceptional solutions to new and existing clients.” Laverty will lead Vertis’ 20 advertising insert production facilities, which produce more than 30 billion inserts each year.  He joins Vertis from Revlon, New York, where he served as senior vice president, materials management worldwide. For more information contact Michelle Metter or Maria Amor at (619) 234-0345.