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EFI Digital StoreFront Further Streamlines Print Ordering, Production

Wednesday, April 20, 2005

Press release from the issuing company

FOSTER CITY, Calif.--April 19, 2005-- EFI, the world leader in digital imaging and print management solutions for commercial and enterprise printing, today launched an enhanced version of EFI Digital StoreFront(TM), the industry leading Internet solution with more than 400 systems sold worldwide. The company is at the forefront of print-delivered, customer-facing Internet applications, with more than 1,000 printers taking advantage of EFI's Internet applications today. EFI Digital StoreFront provides a complete, streamlined workflow from the document creator, through the print production environment, to finishing and delivery. By providing a robust, personalized interactive intranet or Internet presence 24 hours a day, Digital StoreFront enhances customer relationships and improves profitability. Version 2.3 includes stronger VDP capabilities, enhanced integration with other EFI solutions, and new, enhanced PrintMessenger Drivers. A simple interface allows print customers to submit digital files from their PC or Macintosh computers, view PDF proofs of their documents for immediate review and approval, and easily enter their own job specifications for production and finishing. Once that information is entered, Digital StoreFront creates a job ticket and the file is automatically submitted into the print center's workflow, billing systems, print servers and output devices. "The new version of Digital StoreFront builds on the product's already robust features to deliver even greater workflow efficiency for print providers, enabling them to maximize customer satisfaction and increase productivity," said Chuck Gehman, director of product marketing for EFI. "We think our customers will be particularly excited about the tighter integration with EFI Fiery and workflow products, and the more sophisticated VDP features." "Digital StoreFront is the first product where I saw real potential, a real possibility to move our business forward. On top of that, it has a lot of attractive things that make our customers get excited about using it," said Jane Mugford, General Manager at West Canadian, a 140+ employee printer with two locations in Calgary and Edmonton, Alberta, Canada. "What I love about the variable data component is that it lets customers see what we see. Even when doing business cards, people can see right away what it's going to look like and that makes them more comfortable." Mugford says it's enhanced their variable printing service, opened up new prospects, and given them an opportunity to offer new services to existing customers. "For customers to have that all under one umbrella, they are more likely to work with us on business cards because it's the same tool. Bringing everything together under one system is helping everybody: us and our customers."




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