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VistaPrint Launches U.S. Hispanic Site

Friday, April 15, 2005

Press release from the issuing company

HAMILTON, Bermuda--April 14, 2005-- VistaPrint, the source for high-quality graphic design, Internet printing and premium service, today announced the availability of its new U.S. Hispanic site. The new site provides customized, high-quality, low-cost printed products for small businesses and consumers in Spanish and brings the total number of sites operated by the company to 18. "As a Spanish-speaking small business owner, professional printed materials are an important part of my business," said Fabian Villegas from LatinoDirect.com in New York. "VistaPrint's Hispanic site is an excellent resource for quality printed materials at a cost that fits any budget. The fact that the site is in Spanish makes me feel at ease with the company and product offerings. I've been very happy with VistaPrint's products and feel confident they are making an impact on my business." In the United States, there is a growing need for online business and consumer services to be in Spanish as Internet penetration among U.S. Hispanics grows quickly. Hispanic-owned businesses in the United States total 1.2 million firms, employ over 1.3 million people and generate $186.3 billion in revenues according to the Commerce Department's Census Bureau 2001 Report. According to the 2000 Census, 29 million U.S. residents aged 5 and over speak Spanish at home, and eMarketer predicts that there will be 16 million Hispanic Internet users by 2007. "More than 39 million Hispanics live in the United States and that number is growing according to the US Census Bureau," said Robert Keane, president and CEO of VistaPrint. "As the Internet continues to be used by U.S. Hispanic residents, serving the design and printing needs of this ever increasing market is a natural extension of our mission to offer easy-to-use, customized high-quality, low-cost products to all of our customers. The Hispanic site is a fantastic addition to our other 17 localized VistaPrint sites operated worldwide." Whether our U.S.-based, Spanish speaking customers are looking for business cards and folders or invitations to their daughters' Quince Anos Celebrations, VistaPrint's high-quality, low-price products are easy to design and can be received in as little as three business days. Photos or graphics can be uploaded or individuals can use one of the hundreds of attractive exclusive design templates available to create the products that best suit their needs. Orders are placed in U.S. dollars and can be shipped throughout North America as well as to several Spanish speaking regions including Mexico, South America and the Dominican Republic. VistaPrint is harnessing the Internet to revolutionize the graphic design and printing world. Unlike costly traditional graphic arts and printing techniques which produce custom printed orders one at a time, VistaPrint employs patented technologies to aggregate custom orders from around the globe and to print them in groups at highly automated production facilities. This technology enables VistaPrint to deliver enormous volumes of high-quality, customized orders simultaneously and for a fraction of the cost of traditional graphic designers and printers. Please visit www.vistaprint.com/hispanic for more information. VistaPrint's printed products are satisfaction guaranteed.

 

 

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