April 8, 2005, Edina, MN - IPA, The Association of Graphic Solutions Providers, announced the lineup for the 2005 IPA Technical Conference to be held June 7-9 at the Westin O'Hare in Rosemont, Illinois. The conference, celebrating its 40th anniversary, will focus on "Workflow Optimization," providing an open forum for attendees to examine workflow on a component level and envision how to optimize throughput to gain efficiencies and profitability. The full program is online at: www.ipa.org/tech. The Color Proofing RoundUP, back for the third consecutive year, and the Workflow RoundUP, a new initiative this year, highlight a conference program that will examine workflow components and allow attendees to test drive new proofing devices and workflow tools to gain insight into developing an effective and efficient graphic solutions workflow. The color management information alone, gathered from participating in this type of live format, will be invaluable. Kicking off with futuristic keynotes will be Jeff Jacobson, COO of Kodak Graphic Communications Group and David Schawk, President/CEO, Schawk, Inc. The conference will cover a range of technology trends, from remote proofing and color management to PDF/X, JDF, and improved workflow efficiency-and will do so from a user perspective-providing answers to key questions: What works? What doesn't? How does it improve workflow? What are the advantages? How can I make it work-or work better-for my company? The speaker lineup is also top notch, representing a "who's who" in graphic communication. "Underlying the conference agenda is an ongoing examination of workflow optimization that we invite our attendees to participate in and learn from," reports Steve Bonoff, IPA President. "This year's program is a reflection of the efforts by IPA's Workflow TEAM to examine workflow on a component level, and develop solutions that will optimize workflow for a range of industry market segments." While the main focus is on technical solutions, company managers will also be treated to a management track that offers insights on workflow improvements from a bottom line perspective. Case studies will focus on implementing color-managed workflow; and there will be several presentations focusing on workflow from different angles: agency; commercial and digital print markets; and publication, catalog and book markets. In addition, the management track will look at content and asset management and how they can translate into business opportunities for today's graphic solutions provider. "Once again the IPA Technical Conference will provide an unsurpassed opportunity for graphic solutions providers to meet with other industry leaders and share experiences on an informal, one-on-one basis and through presentations and panel discussions," adds Kent Hatterick (Beck Graphic Solutions, Atlanta), IPA Board Chair. For more information call (800) 255-8141 or to register: www.ipa.org/tech