Itasca, IL - April 4th, 2005 - PrintSoft, the leading provider of high-speed, variable document processing (VDP) solutions has announced an addition to its sales force. According to David Frenkel, President and CEO of PrintSoft Americas, Inc., "Coming off a record 2004 in sales and profits, I am pleased to announce the appointment of Paul Loumena as PrintSoft's Northeast Regional Account Manager. This is an important part of our continuing American growth plans." During the past six years, Loumena was Northeast Regional Sales Manager for Elixir Technologies. "Paul Loumena brings to PrintSoft and our clients a broad range of variable data composition business experience, including a consultative ability to analyze and develop more efficient and effective workflows. That is where we aim to add value," commented David Frenkel. Loumena stated, "PrintSoft's PReS Designer uses traditional drag and drop document design and couples this with PrintSoft's PReS, an incredibly fast composition scripting engine that drives high-speed production printers-without clutching-at their rated speeds. These products combine to give our clients the best of both worlds, ease of use with speed and power."