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Schawk Introduces CPM Software

Thursday, April 17, 2008

Press release from the issuing company

CHICAGO, IL, Apr 16, 2008 -- Schawk Digital Solutions, Inc. (SDS), a division of Schawk, Inc. and a leader in the development of content-centric technology and solutions, announced the release of Campaign Performance Manager (CPM). CPM is a new and affordable software solution that provides global marketing departments and advertising agencies with powerful marketing and advertising campaign management tools that can be implemented in less than six weeks.

CPM, an ASP-hosted role-based application, delivers a complete management solution for advertising and marketing campaigns that involve multiple media outlets such as small- and large-format print and rich media such as video and internet.

Built on the FlexSmart technology architecture developed by SDS, CPM provides powerful, comprehensive, and flexible campaign performance management features, such as comprehensive planning and Key Performance Indicator reporting, online proofing and approval capabilities, web-based flexibility, asset management, dynamic calendars and traffic schedules, and Gantt/ad insertion charts.

CPM can help execute, manage and report on all elements of a global marketing or advertising campaign while accurately tracking expenses incurred against the campaign budget, allowing clients to maximize their return on marketing investment.

"CPM offers any company or ad agency robust campaign management tools at a significantly lower cost of ownership than other campaign and marketing resource management software," said David Frederick, senior vice president and global managing director of Schawk Digital Solutions. "Moreover, CPM can be up and running in as few as six weeks."

Adds Frederick, "Schawk Digital Solutions is committed to providing responsive solutions for the management of brand- and content-centric properties. Already in use by several global advertising, cosmetic, and food and beverage industry clients because of its quick setup and ease of use, CPM is rapidly being deployed by other organizations seeking intuitive, affordable, and powerful solutions to manage their marketing and advertising needs."




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