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New Paper Brand Inspired By Legendary Designers Charles and Ray Eames

Thursday, March 24, 2005

Press release from the issuing company

ALPHARETTA, Ga., March 23 -- The legendary designers Charles and Ray Eames have inspired a dazzling new paper brand, called the Eames(TM) Paper Collection. Neenah Paper recently introduced the one-of-a-kind brand, which features three palettes and unique surface finishes previously unexplored on paper. The Eames(TM) Paper Collection was developed to give graphic designers and paper enthusiasts a new toolkit of papers to inspire their printed promotions and projects to greater heights. The colors range from primaries to brights, vivid whites to earth tones. "We are thrilled to work with Neenah Paper to introduce this cutting-edge paper," said Eames Demetrios, the designers' grandson and Director of the Eames Office, which is committed to communicating, preserving and extending their legacy and work. "Charles Eames was known for saying, 'Take your pleasure seriously.' It is in that same spirit that we have designed a paper to not only be fun and exciting but also remain environmentally sensitive." "Neenah Paper is reinforcing its leadership role with this exciting new paper," said Bill O'Connor, President, Paper Group. "It will serve to energize and augment our other brands. The popularity and extensive influence of Charles and Ray Eames will help us leverage their name among designers and consumers by delivering a quality experience." The finishes not only embrace the Eames spirit as principle, but also specifically connect to the textures, patterns and colors found in their architecture, design and photography. Papers in the Architecture Palette have a diffused finish, a rippled texture that is reminiscent of the movable panels in the Eameses' home. The palette features excellent folding and scoring characteristics and offers six colors in 50 lb. Text weight, with matching envelopes. The Painting Palette is based on colors used in the Eameses' artwork. The finish is a rich emboss similar to a painter's canvas, which creates a dense surface that is easy to print on using traditional, specialty or digital technology. The finish is also available "primed" with a gesso-inspired coating to enhance printing. Six colors with matching envelopes are available in four Writing, Text, Cover and Double Thick Cover weights. The Furniture Palette has a weave finish and was inspired by the vibrant colors of Eames plastic chairs. The weave finish is organic and subtly different as the weight or color of the paper changes. Six colors with matching envelopes are available in six Writing, Text, Cover and Double Thick Cover weights. Both the Furniture and Painting Palettes are made with 30 percent post- consumer recycled content. They are laser, inkjet and high-speed copier compatible in Writing, Text, Cover and Double Thick Cover weights. Fun With Eames Perhaps no other promotional sample better represents the creative genius of the Eameses than the Giant House of Cards, which has been re-issued using Neenah Paper. They are colorful panels to build with, each with a graphic design taken from the arts, the sciences and the world around us. You might want to also take time to spin the tops produced using the Eames(TM) Paper Collection. Based on the classic Eames film, this is a fun way to unwind and begin thinking in new directions. For further information about the Eames(TM) Paper Collection, please contact your local authorized Neenah Paper merchant or call 1-800-558-5061 and press "5." You can also email Neenah-assist.neenahpaper@neenahpaper.com or visit http://www.neenahpaper.com/eames to learn more. A listing of local authorized Neenah Paper merchants is available at http://www.neenahpaper.com/findadistributor.

 

 

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