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Xerox Takes Printing Experts on 14-City North American Tour

Friday, March 18, 2005

Press release from the issuing company

ROCHESTER, N.Y.--March 17, 2005-- Xerox Corporation and more than 25 of its industry partners are traveling across North America with Innovate '05, a 14-city seminar series designed to help print providers and creative and agency experts use digital printing technology to increase productivity, reduce costs, improve work processes and provide more services to customers. The free, daylong educational seminars, beginning today in East Brunswick, N.J., are designed for commercial and in-plant printers and professionals in the marketing, creative and design services fields. Industry-leading experts will address topics including how digital printing can complement a traditional offset printing business; how to develop a profitable marketing and business plan; applications that drive improved business results, such as personalized marketing; tips to better design jobs for digital printing; and how new workflow tools can streamline the path that print jobs follow from creation to printing to final billing. Last year's series drew more than 1,500 printing, graphic arts, creative and marketing professionals in eight cities in the United States and Canada. Innovate '05 tour stops will feature keynote addresses delivered by either Howie Fenton, senior consultant of digital technology, National Association of Print Leadership; Bob Tapella, chief of staff, U.S. Government Printing Office; or Joe Vincenzino, senior economist, NAPL. "Businesses might be involved in creative design, marketing or printing, but they are all interested in improving services to their clients," said Val Blauvelt, vice president of marketing, Xerox Production Systems Group. "With Innovate '05 we are helping customers build their businesses, deliver new value to their customers and enhance profitability." Participants can choose from four areas tailored to specific industry segments: Production Printing and Workflow Services - discusses the transition to digital printing as a complement to offset printing. Business opportunities include new value-added services and applications such as personalized direct mail, ways to improve workflow, and strategies to improve the return on investment for digitally produced jobs. ProfitAccelerator(TM) / Digital Business Resources - helps customers develop a business and marketing plan to find success with digital printing and offers advice on how to grow revenue and reduce costs. Designing for Digital - discusses the benefits of full-color digital printing, including print-on-demand and variable information, and provides tips on prepress methods, proper design techniques, color management, image resolution, file creation and transmission, and proofing. Industry Marketing - shows how organizations across a wide range of industries such as banking, education, insurance, government, pharmaceuticals and healthcare are using digital printing and advanced workflow solutions to implement more effective and efficient sales and marketing programs. Innovate '05 sponsors and partners include Adobe Systems Inc.; Art Plus Technology; Atlas Printshop Mail; BARR Systems; Bizucate; CertiFyle; Creo Inc.; digital print info; EFI; Elixir; Enovation Graphic Systems; ePrint Direct; Group 1 Software; Harry Waldman Graphic Communications; Intellective Solutions; INTERQUEST; NAPL; North American Publishing Company; NowDocs; NOW Technology Group; Pageflex; PIA/GATF; Printable Technologies Inc; Rochester Software Associates Inc; Roger P. Gimbel & Associates; Target Marketing; TCa Creative Services; XLPrint software and XMPie. The seminar locations and dates: East Brunswick, N.J., March 17; Washington, D.C., March 22; Tampa, April 14; Chicago, April 26; Minneapolis, April 28; Toronto, May 3; Los Angeles, June 14; San Francisco, June 16; Denver, June 21; New York, June 23; Detroit, July 19; Dallas, July 21; Calgary, July 28; and Boston, Oct. 6.




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