KBA North America, a leading sheetfed offset press manufacturer based in Williston, Vt., is announcing that Village Press, a Traverse City, MI magazine publisher, direct mail expert, fulfillment specialist, data manager, and printing company, has installed a KBA Rapida 105 41-inch four-over-four sheetfed long perfector press with roll to sheet feeder in December 2004. “This is our first KBA press and we are very pleased with its quality and automation,” says Robert Goff, owner of Village Press. “I was impressed that KBA builds the press specifically for you in Germany, disassembles it, and brings the whole team of engineers to the U.S. to rebuild it for you at your facility. We replaced a straight six-color 40-inch press from a different press manufacturer with an eight-color four-over-four long perfector press.” Headquartered in an 80,000 sq ft facility, Village Press caters to nationwide clientele. As a magazine publisher, the firm sold over $3.1 million in advertising in 2004 with over 100,000 subscribers. Unique roll-to-sheeter capability Goff is a big fan of innovation and isn't afraid to find innovative configurations for his equipment. For example, since publication printing is a big part of his operation, Goff hooked roll-to-sheeters up to his new KBA sheetfed perfector press. Goff is able to purchase roll stock at a discount price and cut the stock himself into sheets for his magazine printing. By purchasing roll stock, Village Press has gained a substantial discount off its sheetfed paper prices and is able to remain price competitive and still maintain sheetfed quality. Established in 1970, Village Press is a unique combination of magazine publisher, direct mail expert, fulfillment specialist, data manager, and printing company. The 100-employee company prides itself on being a single-source for marketing execution to produce improved sales and profits for its clients as well as offering extensive data management skills and printing services. The firm offers data management, creative services, computer design, digital prepress, printing, binding, bagging, and mailing service, as well as fulfillment. In addition, Village Press publishes monthly and bi-monthly special interest titles that include The Home Shop Machinist, Live Steam, Machinist’s Workshop, Twin and Turbine, Pointing Dog Journal, The Retriever Journal, and Just Labs. Village Press also produces targeted, specific, and recipient requested promotional email campaigns for its customers. These campaigns are produced for detailed promotional efforts and are for the sales forces of Village Press customers. The firm also has the ability to implement email “blasts” with just a text/HTML message or with automated, customized attachments to controlled lists of email addresses.