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KODAK NEXPRESS 2100 Digital Production Color Press Hits The Road

Wednesday, February 16, 2005

Press release from the issuing company

ROCHESTER, N.Y.--Feb. 15, 2005-- NexPress Solutions, Inc., part of Kodak's Graphic Communications Group, is hitting the road for a 23-city tour to highlight the power of its digital printing solutions to print service providers across the United States. NexPress' "No Limits Express" -- a mobile digital solutions vehicle touring the U.S.-- will roll-out for the first time at Daytona International Speedway in Florida during the season-opening races for the NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series, February 17-20. The Daytona 500, NASCAR's richest and most prestigious race, takes place on February 20 (Fox TV Network, 1 p.m. ET). In the mobile demonstration facility, the No Limits Express will showcase a KODAK NEXPRESS 2100 digital production color press, with its unique fifth imaging unit and a KODAK NEXGLOSSER glossing unit, demonstrated by digital experts with the assistance of the sales team in every tour city. "NexPress is revving up to bring our digital solutions directly to the printers and marketers who can most benefit from them. We want to personally demonstrate that NexPress is delivering on our promise to provide cutting-edge solutions for creating customized direct mail and personalized communications that appeal directly to a specific targeted audience," said Venkat Purushotham, president and CEO, NexPress Solutions. "Every day, our customers are innovating with our technology and solutions to deliver new high-value, high-impact applications to their customers, and to build profitable businesses." As the No Limits Express crosses the country, guests will see how personalization can increase the effectiveness of communications through: Print-On-Demand - saving time and money by printing exactly what is needed, when needed. Variable Data Printing - for targeted, personalized messaging which allows clients to be more effective and appealing to a customer. Web-To-Print - offering faster, more relevant and more effective communications by customizing direct mail and other print pieces in mere hours. NASCAR is known for providing companies with unmatched opportunities for corporate hospitality and business-to-business marketing. As the 2005 NASCAR season begins in Daytona, the NEXPRESS 2100 press will be running at full speed to support the VIP suite guests. Some documents being produced for VIP guests to make their race day experience more memorable include a customized race booklet, a personally customized calendar with up-to-the-minute race photos, and a live race poster. Guests will be invited to the No Limits Express to see the NEXPRESS 2100 press in action and talk with digital printing experts. NexPress Solutions will be using a DSF-2000 Finishing System provided to the No Limits Express by the Duplo USA Corporation for these racing events and several other NASCAR races in the tour. The DSF-2000 will stitch, fold, and trim the printed output from the NEXPRESS 2100 press for the race booklets and customized 12-month calendars. The DUPLO finishing system features an OMR (optical mark recognition) system or optional barcode readers to ensure set integrity, which is essential for applications, such as the personalized calendar, that contain variable data. "While we're kicking off the No Limits Express at the NASCAR NEXTEL Cup Series, NASCAR Bush Series and NASCAR Craftsman Truck Series races in Daytona Beach with some exciting printing initiatives for VIP suite guests, the goal of the No Limits Express tour is to showcase the power of digital printing available to our customers using NEXPRESS technology, which efficiently and reliably delivers outstanding color output and adds value to every printed piece. With the integration of NEXPRESS solutions and services, our customers can expand their business with new services, and their clients can achieve great success with higher impact marketing." said Alexander van Meeuwen, VP and regional general business manager, America's Region, NexPress Solutions. After Daytona Beach, the next stop in the tour is Miami, Florida on March 1-4. More information on the tour cities is listed at http://www.nexpress.com/dyn/press/pc030204.jsp. Kodak is entering its 20th season as a sponsor of NASCAR NEXTEL Cup Racing. The company sponsors the KODAK EASYSHARE No. 77 DODGE Charger driven by Travis Kvapil.

 

 

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