KENNESAW, Ga. – January 31, 2005 – Consistent with its reputation for leadership within the print media industry, Heidelberg USA today released a groundbreaking white paper detailing the importance of postpress integration. The paper entitled, “Postpress Integration: ‘CIM-plicity’ Itself,” discusses why the once-neglected bindery is fast becoming a lightning rod for innovation. The paper considers a range of issues pertaining to the integration of postpress processes with prepress, press, and MIS functions, and argues that an outdated bindery no longer represents the state of the art for future-oriented print shops. Targeted to commercial and industrial print providers, “Postpress Integration: ‘CIM-plicity’ Itself” is part of Heidelberg’s response to escalating customer interest in CIP4/JDF-compatible postpress equipment and systems. “Postpress integration is a critical issue today, as printers aim to streamline processes and increase efficiency on a daily basis,” said Larry Tanowitz, vice president of postpress for Heidelberg USA. “This white paper will help printers gain ideas and insights into increasing productivity, reducing labor expenses, improving turnaround time and ultimately increasing their bottom line.” As the topic of process integration gains traction with printers nationwide, Heidelberg believes the implementation of JDF-based, computer-integrated manufacturing should be viewed as the means to achieving substantial plant-wide gains in efficiency, productivity and profitability. The newly released white paper discusses how gains in these key areas can be linked to an efficiently configured and appropriately networked bindery. As the economy improves, print providers must prepare to add value, manage growth, secure new customers and retain existing ones. Heidelberg believes that the newest postpress innovations - efficient, automated and centrally controlled - present attractive, affordable opportunities for differentiation that can help printers compete more effectively. Heidelberg has identified postpress as an area where the productivity-enhancing features of its powerful Prinect portfolio of integrated workflow management tools can have a significant positive impact. A trusted industry partner for more than 150 years, Heidelberg possesses a depth and breadth of postpress expertise unmatched by any other major press manufacturer. Combining its workflow management expertise with its traditional strength in sheetfed offset technology, Heidelberg is delivering the benefits of postpress automation and connectivity to shop floors now. To request a complimentary copy of Heidelberg’s new white paper, “Postpress Integration: ‘CIM-plicity’ Itself,” call (888) 472-9655, or visit www.us.heidelberg.com and click on “Postpress Integration.”