Los Angeles, CA; January 19, 2005 – Quickcut, a leading international provider of digital production workflow solutions, announced today that Damian Mansour, Group Advertising Prepress Manager at leading Australasian publisher John Fairfax Holdings Ltd and a long-standing Quickcut customer, will deliver the first Keynote address at the IDEAlliance’s Print Media Executive Summit (PRIMEX). The PRIMEX Summit will take place at the Biltmore Hotel in Coral Gables, Florida, February 7-9, 2005. IDEAlliance is a non-profit membership organization dedicated to advancing user-driven, cross-industry technology solutions for all publishing and content-driven enterprises. It develops standards, identifies best practices and fosters business alliances to advance technology solutions. PRIMEX is the premier conference for print media executives in the publishing, printing, and paper industries. In his Keynote address, “A Publisher's Perspective - Connecting Advertising & Production,” Mr. Mansour will draw on his experience at Fairfax to offer the PRIMEX audience a fresh perspective on ways to enhance the business of advertising production. John Fairfax Holdings Ltd is the leading Australasia print media platform with 80 newspapers and 50 magazines and over $3.5 billion in assets. Of his address, during which he will touch upon innovations ranging from new print infrastructure and cross selling, to automated advertising traffic and processing, Mr. Mansour remarked, “I have been primarily involved in the tremendous change Fairfax has undergone with its advertising production systems, which has seen the company move from a disparate, manual operation to a highly integrated, efficient, quality controlled system that is now being deployed on a group-wide basis.”