With International Printing Week in full swing, it’s a great time for print providers to think about promoting their business, and the printing and graphic communications industry in general. Xerox and the International Association of Printing House Craftsmen (IAHPC) say that raising industry awareness can help generate new customers, get students interested in a graphic communications career and foster a better understanding of the diverse services that print providers offer. Xerox Corporation supports the marketing efforts of its customers with tools such as ProfitAccelerator, but it is important for print providers to develop their own programs to raise their profile. Other ideas from Xerox and the IAHPC include: - Set up an exhibit in the community to demonstrate printing applications and techniques - Sponsor an essay or poster contest for local schools and produce the winning entries at your business - Hold an open house at your shop—walk attendees through the entire production process - Start a scholarship program for students interested in pursuing a career in graphic communications - Distribute printed materials, including bumper stickers, postcards, or bookmarks in the community - Let local students shadow employees at your business Getting involved in your community, particularly during International Printing Week helps grow the prestige of the printing and graphic communications industries, and draws attention to the innovative work you’re doing every day.