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Multi-Color Corporation Produces Labels for Cocktails by Jenn

Friday, January 07, 2005

Press release from the issuing company

CINCINNATI, Jan. 5 -- Multi-Color Corporation has partnered with glass decorator, G-3 Enterprises, to label Cocktails by Jenn(TM), the popular new line of premium vodka cocktails from Jenn's Cocktail Company. This sassy package is decorated at G-3 Enterprises with heat transfer labels from Multi-Color. Gravure printed at the Framingham, MA facility, this label features Multi-Color's revolutionary new ink-only technology for glass. The cost-effective technology creates a clean and vibrant label, representative of the ultimate no-label look. Multi-Color's patented "frost" provides the acid-etch effect without the cost and environmental concerns of acid etching. "People who try Cocktails by Jenn(TM) are always talking about the packaging," said Diana Bader of Jenn's Cocktail Company. "They love the colorful bottles with the contents so visible through the label. And the frosted look is so chic." The cocktails are available in four fun flavors, Appletini, Blue Lagoon, Cosmopolitan and Lemon Drop, appealing to a variety of taste-buds. The modern design and bold graphics on the bottle represent the flavored beverage inside. Michael Osborne Design Firm of San Francisco, CA created the design of the package, which is representative of the creativity and vitality of the young at heart. Cocktails by Jenn(TM) launched in select markets in the fall of 2004 and is expecting a national rollout in 2005. The cocktails have been enjoyed at numerous celebrity and high profile events, finding strong appeal with consumers. The chill and serve beverages come in 100ML mini bottles, perfect for all occasions. http://www.cocktailsbyjenn.com

 

 

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