Rochester, NY- NOVEMBER 18, 2004 - PODi, the Digital Printing Initiative, announced today that the keynote speaker at the 2005 PODi Applications Forum February 7-9 in Las Vegas will be industry veteran and Charles Schwab executive Shaun Schooley. As Vice President of Enterprise Communication Support at Charles Schwab, Schooley understands the challenges facing printing professionals today. PODi also announced the line up forthe popular pre-conference intensives on Monday, February 7. Topics relevant to variable data applications, emerging standards, direct mail strategies, and solution-selling skills are intensely covered in these knowledge-packed sessions. A 20-year financial services and ecommerce veteran with extensive experience in alternative service delivery models, keynote speaker Shaun Schooley will give attendees an in-depth look at the enterprise publishing solutions implemented at Charles Schwab, which enable cross-functional and multi-channel delivery of personalized content to customers. While measurably improving customer response, the solutions also contribute directly to Schwab's bottom line by reducing content production and distribution costs. "The Applications Forum is one of the industry's leading events for learning from proven best practices and real-world lessons in digital printing excellence. Experts like our keynote speaker, Shaun Schooley, and the fast-paced Pre-Conference Intensives give attendees information and networking opportunities not available anywhere else," said PODi President Rab Govil. "With the knowledge they gain at these sessions, service providers are better prepared to build a sustainable digital business strategy, providing increased value to existing customers and winning over new prospects." As digital printing evolves into a powerful communications medium, the Applications Forum has become a premier educational event, with Business Management and Process Management tracks offering specific, practical information for print service providers, service bureau and in-plant managers, and others. Document professionals can learn the latest trends in selling and using digital print solutions, including which applications and industry segments are growing. The wide audience of printing professionals, end users, technology experts and others make the Applications Forum an outstanding networking event. Attendees can also explore vendor exhibits in a low-key educational atmosphere that fosters meaningful one-to-one communications, along with the latest digital technology and professional services. The prestigious PODi Best Practices awards will also be presented at the Applications Forum. These awards recognize the year's most successful and innovative digital printing applications.