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Exstream Software Partners with Kanematsu Electronics Ltd. in Tokyo

Tuesday, November 16, 2004

Press release from the issuing company

LEXINGTON, Ky.--Nov. 15, 2004-- Exstream Software, Inc. announced today an agreement with Kanematsu Electronics Ltd. (KEL) in Tokyo to market the company's products in Japan. Under the terms of the agreement, KEL will offer Dialogue, WebVerse(R), AFP Studio and future Exstream products as part of its solution set for managing the challenges of today's document information infrastructures. Exstream chose Kanematsu because of its expertise in providing information technology solutions and its strong customer relationships in the Japanese market, specifically in the mail order, insurance, security, credit card and utility industries. Exstream's suite of software products will allow KEL to offer customers a more well rounded portfolio of document management solutions and provide an opportunity for KEL to expand its customer base. "We were looking for a powerful document creation solution, and we identified Dialogue as the premier software solution for effectively satisfying this requirement," says Yasuo Tanaka, general manager of the document system sales division, KEL. "The print-on-demand market in Japan is increasing every year, and by packaging our document solutions with Dialogue, we can provide the on-demand and variable printing requirements our customers need," Tanaka says. Dialogue makes it possible for companies to create and deliver any kind of personalized communication, from high-volume complex statements, to on-demand direct marketing to fulfillment and correspondence generated interactively over the Internet. Its ease of use and robust features significantly shorten application development time, so companies immediately benefit from up as much as 60 percent faster time to market, up to 80 percent reduced costs and improved customer retention. "The ability to quickly and easily create fully variable customized and personalized documents, as well as the reduced costs and faster time to market that Dialogue offers, provide a significant market advantage for our firm," Tanaka says. "Partnering with Kanematsu Electronics will provide many benefits for Exstream as well, including expanded global reach and the ability to build our brand in the Asian market," says Steve Whitman, general manager of international sales and operations, Exstream Software. "We are looking forward to the benefits this relationship will bring to both companies."




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