Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

El Mercurio Upgrades With Goss Press Color Expansion

Monday, November 15, 2004

Press release from the issuing company

November 12th, 2004 - Following enhancement upgrades to its Goss Metroliner press in 2003, El Mercurio of Santiago, Chile has placed an order with Goss International to further upgrade color capacity with the installation of five additional printing couples for its existing Goss Colorliner press. Rodolfo Alvarez, Operations Manager at El Mercurio comments, "Our last set of upgrades in 2003 continued our tradition of always trying to improve our printed quality. We have always aimed to stay ahead with trends in the industry and this latest installation of an additional five printing couples will give us more color ensuring that we are able to satisfy all requirements for color advertising." El Mercurio's main title of the same name is one of Chile's most influential and prestigious newspapers. It has a daily circulation of 150,000 reaching a peak on Sunday at 300,000 copies. Its leadership in the market and drive to remain in number one position has been instrumental to this investment. Alvarez continues, "With a modest investment we are able to cost-effectively increase our share of the advertising market in Chile and transform our press halls into a state-of-the-art production facility." Julio Gostisa, Sales Manager for Latin America at Goss International said, "El Mercurio has placed this order with Goss for additional cylinders because color pages are in high demand in their market. El Mercurio has a long history using Goss branded products and with a series of enhancements over the past couple of years has been able to make the most of its original investment without the requirement for major press investment."

 

 

SHARE

Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved