Graphic Arts Monthly Relocates Editorial Offices to Chicago
Tuesday, November 09, 2004
OAK BROOK, Ill., Nov. 8 -- Graphic Arts Monthly (GAM), a Reed Business Information magazine, has moved its editorial offices to suburban Chicago from New York City. In addition, Bill Esler, formerly Midwest editor of GAM and a 30-year industry veteran, has been named editor-in-chief. "We decided that Graphic Arts Monthly and its readers would be better served by having editorial join Reed Business Information's extensive magazine infrastructure in Oak Brook, Ill.," explained Phil Saran, GAM's publisher. "Our editorial team now can tap into the vast resources of our other titles, such as Converting and Packaging Digest." Saran pointed out that this synergy is especially crucial right now in the fourth quarter, as GAM embarks on a comprehensive redesign. The publication's new look, set to debut in the upcoming January '05 issue, will feature a more open format. "Not only will our revamped book look different with a new page layout," Saran continued, "but it will read differently, as well." The publisher has charged Esler with refocusing content on technology-related topics, which is what GAM's audience says it wants to read, according to a readership survey conducted this past summer. Esler succeeds the magazine's long-time editor, Roger Ynostroza. After three decades as a GAM editor, Ynostroza has been promoted to the newly created position of editorial director, focusing on special projects, including custom publishing. "With Roger still in New York and Bill moving back to his native Chicago [from the Seattle area], we have a powerful one-two punch in both these printing centers," Saran said. Most recently, Esler was editor and publisher of Graphic Communications World (The Green Sheet), a twice-monthly industry newsletter he co-owned with Quoin Communications, LLC. Prior to moving to Washington state in mid-2002, Esler had a six-year stint with Reed Business Information, working on Graphic Arts Monthly and special projects.