Select Registry selects Cadmus MediaWorks and ArticleWorks
Friday, November 05, 2004
RICHMOND, Va., Nov. 4 -- Cadmus Communications Corporation today announced that Select Registry, Distinguished Inns of North America, will provide enhanced marketing services to its members by utilizing Cadmus MediaWorks and ArticleWorks solutions. Select Registry's members are a select group of 400 inns, bed & breakfasts, and unique small hotels from California to Nova Scotia. The nonprofit association maintains a website featuring its members' inns and publishes an annual directory of the properties. The Cadmus MediaWorks team enhanced the members-only website so that owners can update, proof, and submit their directory listings online, which then automatically generates pages for the directory utilizing configurable templates. In a newly added feature, owners will be able to use Cadmus ArticleWorks to order quantities of printed postcards of their individual directory page to use for marketing purposes. "We have been very pleased with the creative solutions that Cadmus has developed for Select Registry. With Cadmus' help we are able to offer additional benefits for our members that capitalize on the information that we are already publishing in our directory," commented Keith Kehlbeck, Executive Director of Select Registry. "The online update feature that allows the innkeepers to maintain their own property information has really improved our annual update process -- saving time and reducing costs in production. Now our members will also be able to purchase quantities of postcards that they can use to promote their properties -- taking advantage of the files that they've already created for the directory." "One of the great things about a new solution like ArticleWorks is that every conversation we have with a potential customer is different," commented Hai Tran, Senior Vice-President of Technology and Strategic Development. "Publishers are coming up with really creative ideas about how they apply the technology to serve their constituents. The solutions we are providing to Select Registry demonstrate our approach to bringing forth innovations that help publishers generate both production efficiencies and incremental revenue." ArticleWorks is a comprehensive content delivery and digital rights management system with complete e-commerce functionality that enables publishers and other content providers to deliver content on demand in either printed or secure electronic formats. MediaWorks is a suite of technology-enabled products and services focused on generating efficiencies for the desktop publishing process and enabling innovative methods for the distribution of digital content. For information about the innovative technologies and products developed for publishers by Cadmus, visit http://www.cadmusknowledgeworks.com and http://www.cadmusspecialtypubs.com.