Kodak Versamark To Demonstrate The Flexibility Of Its Commercial Printing Systems At Graph Expo
Press release from the issuing company
CHICAGO, October 10, 2004 – Kodak Versamark, Inc., a part of Kodak’s Graphic Communications Group, will showcase several full-page and part-page continuous inkjet printing systems at the Graph Expo trade show in Chicago, October 10-13, booth #2089.
The Kodak Versamark print demonstrations, a simulated campaign for a member-based music and movie club, will highlight the company’s industry leading solutions and its ability to help print providers develop value-added applications that enable their clients to achieve business objectives. The “Universal Hits campaign” is a membership club offering entertainment services. The campaign life cycle begins as the “prospect” receives a solicitation to join, and continues with the subsequent membership kit, targeted/segmented mailings, and cross-selling promotion materials.
“Visitors to both the Kodak Versamark booths will see how we’re applying our technology and workflow tools to meet real-world demands for effective document solutions,” said Nachum “Homi” Shamir, president and CEO of Kodak Versamark.
In Kodak Versamark’s booth, a VX5000e printing system driven by the CS600 system controller that was jointly developed by EFI will be configured to produce a full color solicitation for new music and movie club members. The VX5000e can produce prints at more than 1,400 pages a minute with 300 x 1200 dpi imaging capabilities. Each letter for the demonstration will contain variable data, such customer name, address, graphics and targeted marketing messages.
Similarly, the VT3000 print system, driven by the CS400 system controller, will be configured to create a solicitation letter offering club members an affinity credit card. Produced in full color at 300 x 600 dpi and feeding at speeds of 350 feet per minute (fpm) the letter will contain variable data and tailored marketing messages. Both of these stand-alone, turnkey solutions offer high-volume, page-wide production at web speeds required by commercial printers.
Demonstrating its ability to provide inline solutions for offset environments, the DS9100 and DS6240 are integrated with an offset press to create a variable data driven new member welcome letter. The recently announced, DS9100, a 9” full page printer with 300 dpi imaging capabilities, will apply black ink, while the 4.27”, DS6240 at 240 dpi will apply a variable color highlight. Both products are designed to run at 1,000 fpm to keep pace with the two-color offset press.
Once the welcome letters have been printed, they will have the membership card for the music and movie club members tipped on and printed with the DS4350 UV printing system equipped with the CS150 system controller. Read and image capability, a standard option with the CS150 controller, will read an optical character recognition (OCR) number on the letter and match the corresponding data to the correct member name. The newly released DS4350 UV will then apply graphics, member name, membership number and variable 2D barcode onto the plastic membership card using its 2.58” of coverage and a UV curable ink that is effective for a variety of substrates including aqueous and coated papers, plastics and packaging materials.
“This demonstration is designed to showcase the versatility of our solutions,” said Ron Gilboa, vice president of marketing for Kodak Versamark. “Whether a customer is looking for a turnkey product or a solution that integrates directly into the offset environment, we have the ability to serve as a single source solutions provider.”
Kodak Versamark also is exhibiting in the mailing and fulfillment pavilion, booth 3477. There, Kodak Versamark will demonstrate the 300 dpi DS5300 with 2.77” of print coverage and the 240 dpi DS5240 with 1.07” of print coverage to create a direct mail glossy postcard announcing to “Universal Hits” members upcoming concerts which may be of interest to them based on their music preferences and buying history. Each printing system is mounted on a mailbase, which will simultaneously print the variable data. The DS5300 will print data on the top of the postcard, while the DS5240 will print the data upside down on the bottom of the postcard. Also in the mailing and fulfillment booth, the DS7122, a solvent-based printing system designed to print on a wide variety of aqueous and coated papers with 2.13” of print coverage will print on a glossy direct mail postcard at reminding members to order the latest in entertainment from “Universal Hits.”
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