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Multi-Color's Heat Transfer Labels Are Honored With a 2004 AmeriStar Award

Friday, October 08, 2004

Press release from the issuing company

CINCINNATI, Oct. 7 -- Multi-Color Corporation has been recognized by the Institute of Packaging Professionals with a 2004 AmeriStar Award for their contribution to the Folgers AromaSeal(TM) canister. The AmeriStar Package Awards are designed to recognize and reward the most exceptional packages of the year. Winning packages were selected from more than 135 entries, spanning 14 categories. The Folgers AromaSeal(TM) canister won the AmeriStar Award within the food category, receiving honor for the design and technical innovation of its revolutionary package. The success of this canister has been measured in terms of consumer acceptance and its eye-catching design continues to gain award attention. Its revolutionary shape, decorated with heat transfer labels from Multi-Color Corporation, is promoting a unique shelf presence and appeal to the consumer. The labels are gravure printed at Multi-Color's Framingham, MA facility, and are applied in one pass onto three separate panels with specially developed Therimage(TM) decorating equipment. They are gravure printed to ensure the most authentic brand replication and graphic intensity possible. The distinctive shape of the container and paneled walls were engineered by Procter & Gamble to preserve the integrity of the canister during transportation. The labels simply conform to these panels to create the ultimate "no label look." It is a total performance package, with custom features to meet the unique specifications of the container. This award-winning package will be on display during the PackExpo show in Chicago, IL November 7-11, 2004. AmeriStar Award winners automatically qualify for entry into the World Packaging Organization's "WorldStar Package Awards" competition, which compares packages of similar function from all around the world.




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