January 2008 - SAN LUIS OBISPO - Some of the nation's leading authorities on sustainability are slated to give presentations at "The Business of Green Media," the Cal Poly Graphic Communication sustainability conference set for Thursday, Jan. 24. The conference will be chaired by Don Carli, conferences chair of SustainCommWorld and senior research fellow for The Institute for Sustainable Communication. Speakers include:
- Frank Barnett, sustainability director, Anderson Cenveo
- Gerry Bonetto, vice president, Government Affairs, PIA of Southern California
- Scot Case, vice president, TerraChoice Environmental Marketing Inc.
- Linda Chipperfield, vice president of marketing and outreach, Green Seal Inc.
- Mark Coudray, CEO, Coudray Graphic Technologies
- James Duffy, CEO, Alonzo Printing
- Phil Hamlett, director, Graduate Graphic Design, Academy of Art University
- Marcia Haynes, executive vice president of corporate sourcing, NBC Universal
- Gary Jones, director, EHS Affairs, PIA/GATF
- Charlene Lewis, senior sourcing manager/print solutions, Intuit
- Conrad B. MacKerron, director, Corporate Social Responsibility Program, As You Sow Foundation
- Jack Miller, senior consultant, North America, Pira International
- Phil Nail, founder and chief technology officer, AISO
- John Parsons, editor, Seybold Bulletin
- Dave P. Podmaersky, sustainability director, Earth Color
- James Sobbizadeh, director of production, Fetzer Vineyards.
Conference topics include: Sustainability, Climate Change and the Evolution of Greener Graphic Communication Supply Chains; The Business Case for Sustainable Communication Practices; Greener Expectations - The New Normal; Bringing Greenery into The Mainstream; As California Goes, so Goes the Nation on Climate Change and Air Quality; and Cutting Through the Fog of Green Marketing Claims and the "Alphabet Soup" of Certifications.
The Honorable Robert C. Tapella, public printer of the United States, will address the evening conference banquet. Tapella, a 1991 Cal Poly graphic communication graduate, will discuss what the U.S. Government Printing Office is doing to promote sustainability. He will also talk about the nation's efforts to achieve a "greener" America and what the graphic communication industry can do to help.
"The graphic communication industry is about to be hit with some stringent legislation that will impact nearly all printers and supply chain vendors," said Harvey Levenson, head of Cal Poly's Graphic Communication Department. "It's going to start in California and rapidly spread across the nation. This conference is designed to prepare the industry for what's ahead and how to address issues of compliance."
Carli said, "Many still erroneously believe that implementing sustainability measures will impose unaffordable cost burdens on their business. 'The Business of Green Media' conference will show attendees how sustainability practices can in fact increase business opportunities and profits, reduce environmental impacts and business interruption risks, increase employee pride and motivation, while also eliminating waste and lowering costs."
The Cal Poly Graphic Communication Institute, supported by the Cal Poly Graphic Communication Department, will host the event in conjunction with SustainCommWorld LLC. The conference is part of Cal Poly's annual International Printing Week and is being sponsored by some of the leading companies in the graphic communication industry, including Anderson Lithograph/ColorGraphics, Greener Printer, HP, Kodak, Mohawk Fine Papers, Océ, Quebecor World, RR Donnelley, SAPPI, and Xerox. Cal Poly's College of Liberal Arts is also a sponsor.
Conference details including registration, program information, and sponsorship opportunities can be found online at http://grci.calpoly.edu/sustainability.html
For more information on sponsorships and registration contact Levenson at 805-756-6151 or [email protected] or Terry Wellman at SustainCommWorld, 206-275-9992 or [email protected].