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Presstek Hosts 'Get Smart. Print Smart.' Free Educational Seminars

Tuesday, October 05, 2004

Press release from the issuing company

HUDSON, N.H., Oct. 4 -- Presstek, Inc. a leading provider of environmentally responsible direct imaging solutions for the graphic arts and laser imaging markets, announces "Get Smart. Print Smart." fall business development seminars for print business owners and managers. The free seminars, being held in key U.S. cities beginning in October, will feature industry experts Dr. Joe Webb, Vince Naselli, Tom Crouser, and Stephen Sanker. The seminars, designed to demonstrate to attendees ways to renew their business and build profits, will feature Presstek's panel of experts, which will cover a range of topics including industry trends, new technology and equipment, new thinking about equipment cost justification, and how to capitalize on changes in the marketplace. The seminars will provide high-level information and discussion focused on the following topics: Industry Trends Experts Webb and Naselli have created a CEO-level review of trends, issues and emerging challenges exclusively for seminar participants in this session. The session, which will be presented by either Naselli or Webb, will share a no-nonsense, practical and strategic perspective on the critical changes that are transforming long-assumed "rules" of management in the graphic arts industry. According to Naselli, "What's needed for economic success in this new, emerging marketplace may surprise you." Dollars and Sense Crouser will guide participants through equipment cost justification factors and illustrate how printers can make the most from new equipment investments. Attendees will learn how to use payback analysis to help make equipment decisions and identify and examine phantom benefits, easily forgotten costs such as hard wiring expenses, and downside risk. Says Crouser, "Some of the most common thinking about cost justification is right on the money. But much of it is way off, and I'm here to clarify the variables and arm printers with the knowledge they need to assess potential investments." New Technology and Equipment Sanker, Presstek's North American Marketing Director of DI Press Products will discuss the solutions that are available today to help printers profitably meet market requirements. Sanker says, "Attendees will learn how solutions such as today's DI presses can make their businesses more responsive and competitive in a market that demands high-quality, short-run, four-color print on demand." Sanker adds, "These new solutions provide printers an opportunity to be more competitive and profitable, while making it possible to extend the range of work they can produce." The "Get Smart. Print Smart." seminars sponsored by Presstek will be held from 8:30 am to 12:30 pm, in the following venues: (Additional dates and locations to be announced.) * October 27 - Farmington, CT (Marriott Hartford-Farmington) * October 28 - Woburn, MA (Courtyard Marriott Boston North) * November 3 - Lyndhurst, NJ (Courtyard Marriott) * November 4 - Cherry Hill, NJ (Clarion Hotel & Conference Center) For more information on the sessions or to register, visit: http://www.presstek.com/seminars; email: info@presstek.com; or call: 800.524.0003 x0003.




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