GretagMacbeth Announces New Brand Program to Leverage Expanding Opportunities in Markets for Color
Press release from the issuing company
September 28, 2004 -- Recognizing the growing demand by companies to make color management simple and easy in both existing markets as well as multiple emerging markets, GretagMacbeth, worldwide technology leader in color measurement and management solutions, announces today that it is launching an important new brand program. This program will extend the core competencies of the company and the exceptional value associated with the GretagMacbeth name.
The key deliverables resulting from the program include:
- New range of professional service products including training, consulting, hotline and digital interactive tools
- An array of new products to be announced that are designed for easy set up, easy integration and/or ease of use
- Industry leading response times by well informed color specialists that will meet or exceed customer expectations for any after sale support needs
To represent the spirit and opportunity associated with this program, the company is also introducing a new company moniker (New logo/name) providing an exciting new identity which will be seen in the coming weeks on the company’s website, products, marketing collaterals and campaigns.
“The actions we are taking to support this program will further delineate GretagMacbeth as the color company that best solves the market’s color management problems” said Tom Vacchiano, President & CEO. He added “We are very enthusiastic about the growing demand for color related solutions and we understand that GretagMacbeth’s continuing leadership in the industry will yield exceptional growth opportunities”.
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