Ridgefield Park, NJ – September 16, 2004 – Agfa has announced that Bill Lavelle, a consultant with expertise in process and technology in the graphic arts industry, has joined Graphic Systems as Enterprise Consultant. Lavelle comes to Agfa from Point Balance, an executive education consultancy firm focused on process management, activity-based costing and solution architecture for the printing and publishing industries. "I look forward to bringing my experience in enterprise digital culture, technology adaptation and integrated process/project management to Agfa and its customers," Lavelle said. "My experience in working with innovative processes that address emergent opportunities in digital streamlining goes hand-in-hand with Agfa's philosophy of The Graphic Enterprise." As a principal of Point Balance, Lavelle created several self-assessment tools such as a Rapid Technology Assessment and a Support Expense Efficiency Analysis. Before joining Point Balance, Lavelle was the Director of Industry Relations for Impresse Corporation where he served as domain knowledge expert and provided management consulting. Prior to his work with Impresse, Lavelle was the acting Vice President of Operations and the Director of Imaging and Process Management for TV Guide Magazine. In 1991, Lavelle directed his TV Guide team to design and implement the first large format PostScript database-driven prepress enterprise. "Bill's concentration on Integrated Process and Project Management as a means to deploying and leveraging available technologies will be of tremendous benefit to our customers, particularly those looking at web-based project and resource management systems such as :Delano and dynamic database publishing with :Arcadia to streamline their Graphic Enterprises," said Agfa's Deborah Hutcheson, senior marketing manager, digital solutions, North America. Lavelle is the co-author of "Activity-Based Management for Printers: An Implementation Guide," "Making Value Added Services Work" and numerous published articles and white papers. Lavelle earned a Bachelor of Science degree from Millersville State University and completed graduate studies at Rochester Institute of Technology, School of Printing Management and Sciences.