CAMBRIDGE, Mass.--Sept. 15, 2004-- Pageflex, the leading provider of Web-to-print technology, and ROI Distribution Ltd. today announced the appointment of ROI as a reseller of Pageflex technologies in the UK. "We are very excited to be working with ROI," commented Anna Chagnon, Pageflex CEO. "ROI not only have exceptional capability with our range of leading edge software, but have also created links into the XRALLE range of web based print management and procurement solutions, adding a new perspective to how Pageflex software can be used. ROI's foresight and technical capabilities made them an obvious choice as a reseller partner." Tim Cox of ROI commented "The appointment as reseller is a natural step for ROI, who have worked with Pageflex under NDA, developing links between XRALLE, the UK's leading online print management and procurement solution, and Pageflex .EDIT, Mpower and Storefront. The linking of the two technologies was an obvious course for ROI, whose customers require more open design capabilities within their XRALLE sites. With Pageflex, we now have a software suite that is unrivalled in power and flexibility. The integration opportunities offered by XRALLE's control of administration, transactional and reporting, push the Pageflex range even further ahead of it's competitors." The next few months will see ROI's expansion of Pageflex sales, in partnership with a number of other reseller partners and complimentary manufacturers interested in embracing Pageflex technology to enhance their existing solutions. This expansion will also be mirrored with the addition of new members to the ROI technical team in the coming weeks.