WhatTheyThink

Quad/Graphics: Getting Personal

Press release from the issuing company

September 9, 2004 -- Quad/Graphics has introduced yet another vehicle direct marketers can use to strengthen their one-to-one marketing with clients: wide-web variable data printing technology. Offering more personalization capabilities, wide-web variable data printing allows our clients to customize their pieces with variable text and images, focusing on their customers’ individual needs and interests to increase response. “Wide-web variable data printing is a high quality personalization tool that runs at high speeds,” says Eric Blohm, Director of Quad/Direct Marketing. The technology is up to four times faster than laser printing and nearly doubles the amount of area we can customize for our clients. Advantage: Wide-web variable data printing Wide-web variable data printing offers many benefits for one-to-one marketers, including the ability to: Personalize many different pieces, including self-mailers, inserts and cover wraps Print on paper ranging from 60 pounds to 127 pounds Extend deadlines for artwork and layout because of faster run times Mimic actual print in quality