SAN DIEGO, Sept. 8 -- Anderson Direct today announced that it will host a series of seminars titled, "Maximize Your ROI Using Digital Direct Mail." These seminars will be extremely valuable for both marketers and agencies interested in learning strategies and tactics to maximize the ROI of their company's and client's marketing dollars, including the following: -- Increasing your response rates by better identifying with your prospects -- Achieve higher levels of customization using variable data printing -- Create highly targeted messages that will get your mail opened and read All attendees will also receive a free copy of Anderson Direct latest White Paper titled, "Direct Marketer Trends in Digital Printing: Techniques for Increasing Return on Investment." There will be a seminar for marketers on Wednesday, September 29, 2004, from 7:30 - 9:30 a.m. Pacific Time, and a second seminar on Tuesday, October 12, 2004, from 7:30 - 9:30 a.m. for Advertising and Marketing Agency professionals. Presenters will include Keith Goodman, Vice President of Business Development with Anderson Direct, and Rosemary Cosgrove, Business Development Specialist with the United States Postal Service presenting, "The Power of Direct Mail." "The more applicable that a message is to the recipient, the higher likelihood for quality response -- people are interested in what applies to them," says Goodman. "It is common knowledge that marketers can greatly improve response rates by adding the recipients name or personalized message, but it is also key to mail to the right audience, create offers and "call to actions" specific to the audience, and apply the appropriate graphical elements into one cohesive campaign." To register for the Seminars or to receive more information, please visit our website at www.andersondirectmail.com/seminars or call 888-694-5094.