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Mimeo Launches New Marketing Campaign

Wednesday, August 25, 2004

Press release from the issuing company

New York, NY, August 18, 2004 – Mimeo, Inc., the industry-leading “online print center” for business today announced the launch of a new advertising campaign that builds on their successful record of customer and revenue growth during the first half of 2004.  Spending will be focused on selected print and online media as well as live events targeted to the vertical and functional segments of the enterprise market where Mimeo has continued to experience dramatic growth.  These target segments include Training and Organizational Development professionals; Sales and Marketing Executives; and Franchisors; as well as multiple lines of business within financial services, technology, and healthcare.  During July and August, ads have been running in Training and Presentations magazines, as well as on various electronic media associated with HR.com, Training.com and Presentations.com.  Additional initiatives,including sponsorships of selected conferences are scheduled for the remainder of the year. As a leader in the more than $50 billion print on demand market Mimeo’s outsourced, web-based printing services, make it easy for customers to create, manage, print, bind, and deliver virtually error-free documents, without ever leaving their desks.  Unlike “brick and mortar” print centers that require customers to spend extensive time and resources on site, managing their orders to completion, Mimeo brings the print shop to the desktop offering new levels of convenience, quality, and value.  Customers in segments targeted for the advertising campaign have been particularly delighted with Mimeo services, consistently awarding Mimeo satisfaction ratings at ethereal levels heretofore unheard of in the printing industry. “In the first half of 2004, our achievements were extremely promising, especially our growth in the enterprise market, where our clients’ exacting requirements for performance and service reflect our own internal standards,” said John Lyons, CEO of Mimeo.  “We are expanding our communications efforts to ensure that we are recognized more broadly for the success we have already achieved with an impressive client list.”

 

 

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