August 23, 2004 -- At Graph Expo 2004, Xerox will show that there is nothing "MINI" about its customers' success by giving away a 2004 MINI Cooper. As part of a Xerox direct marketing campaign contest, the car will be given away to a prospective Xerox iGen3 Digital Production Press customer who has met with a Xerox sales representative before Aug. 31, to learn how shorter print runs and variable digital color printing can bring significant profits. In addition, Xerox will award a first-class travel prize package to the "Best of Show" winner of the Printing Innovation with Xerox Imaging Awards at Graph Expo. The contest, designed to honor excellence and innovation in digital printing, is open to printing applications produced on Xerox digital equipment. The deadline for submission is Aug. 27, at midnight. Beyond the customer activities and recognitions taking place at the show, Xerox will also showcase its expanding line of industry-leading production-level color and black-and-white digital printers and presses, additions to the FreeFlow(tm) Digital Workflow Collection and valuable customer business development resources. Some fast facts about Xerox's presence at Graph Expo include: * The Xerox exhibit is located at booth #1431. * Xerox's booth will feature 12 printers and presses including the Xerox iGen3 and the new Nuvera(tm) platform products, as well as an array of workflow, software and finishing options. * Xerox equipment will be featured in numerous partner booths and the Wide Format Pavilion. * Xerox executives Tom Wetjen and John Hamm will be presenting at the Executive Outlook 2004 program on Saturday, Oct. 9.