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Bowne Forges Relationship With Investment Horizons

Tuesday, August 10, 2004

Press release from the issuing company

NEW YORK, Aug. 9 -- Bowne Enterprise Solutions (BES), a global leader in providing high-value content and document management solutions and a division of Bowne & Co., Inc., today announced that it will incorporate investment education products from Investment Horizons, Inc. into its suite of integrated document management and creation products for retirement providers and plan sponsors. Investment Horizons specializes in providing leading-edge investment education products and services to retirement plan sponsors, plan vendors, and other financial professionals. The addition of Investment Horizons' content and services to Bowne's portfolio of leading-edge data and document management solutions gives clients an effective technology platform that provides a choice of custom or "out-of-the-box" content. Retirement services communication materials including enrollment and conversion kits, campaigns, and personalized retirement savings reports can all be enhanced with a variety of content developed to educate investors. Bowne's advanced data and document management solutions allow users to create highly effective customized and personalized documents that enhance their business relationships and drive revenue growth. For example, users can quickly and easily edit text and graphics online in real-time, as well as upload PDFs and re-order content within a document. Documents can also be assembled according to business rules -- placing the right content targeted toward an individual or segment within an overall template. "The industry has realized that customized and personalized communication is far more compelling than generic communication," said Sharlene Kelly, director, Retirement Services, Bowne Enterprise Solutions. "Investment Horizons' content element approach to educational products takes advantage of the benefits of customization and personalization. These elements can be included in communications based on need and appropriateness. It is a great complement to Bowne's technology platform." "Plan sponsors routinely tell us that participants don't read materials," said Investment Horizons President Richard Glass. "Our research shows that this is typically due to several factors: first, the employee doesn't find relevancy in what the employer distributes; second, the plan provider hasn't made it clear that achieving financial security is the employee's responsibility; and, third, the employees don't receive materials that encourage action. Investment Horizons' educational materials are designed to encourage participants to take the steps necessary to put them on the road to achieving their financial goals."

 

 

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