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Mohawk Wins Renowned IDEA Award

Tuesday, July 27, 2004

Press release from the issuing company

[Cohoes, NY] – Selected among over 1,200 entries, Mohawk Paper Mills, Inc. won a Gold IDEA [Industrial Design Excellence Award] for its recently revamped website, www.mohawkpaper.com, in the 2004 Industrial Designers Society of America’s Design Excellence Awards [IDSA]. IDSA is a leading design society in the U.S. According to IDSA, the IDEA Awards is a distinction like no other that brands a design project as the very best in the business, among peers, among clients and among consumers around the world. The awards are dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and the economy. According to Laura Shore, VP Marketing Communications, “There are a lot of design awards out there but we were especially pleased to have received this one because it recognizes the importance of design in all its dimensions. We believe in the transformative nature of design and strive to have our own work reflect those values -- as I believe our website does.” Designed by Lisa Strausfeld of Pentagram New York, www.mohawkpaper.com combines elegance and simplicity, providing accessibility to any user. The site includes interactive capabilities, creative movement, expanded galleries highlighting work, informative and educational resource sections, company info and high-end imagery. IDSA is recognized as the voice of the industrial design profession, advancing the quality and positive impact of design. The society’s mission is to inspire design quality and responsibility through professional development and education, elevate the business of design and improve the value of the industry as a whole. For more information about IDSA, visit www.idsa.org. Winners of the IDEA Award will be showcased in IDSA's annual Yearbook of Industrial Design Excellence, distributed internationally to business executives, business schools, federal officials and designers. Winners of this award were also announced in the July 5th, 2004 issue of Business Week. For more information about Mohawk, please visit www.mohawkpaper.com or call 1-800-THE MILL.




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