Schawk Announces Rebranding of Ambrosi
Tuesday, July 08, 2008
DES PLAINES, IL, Jul 07, 2008 -- Schawk, Inc., a leading provider of brand point management services, announced today that it has rebranded Ambrosi, its direct marketing agency, as Schawk Retail Marketing. This coincides with the Company's global repositioning and rebranding announcement made late last month.
Schawk Retail Marketing serves many of the world's top retailers, planning, creating and executing compelling and consistently branded retail marketing experiences in and out of stores across numerous brand touchpoints. Schawk Retail Marketing became part of the Company when Schawk acquired Seven Worldwide in 2005.
During the past three years, Schawk Retail Marketing has collaborated successfully with Schawk and Anthem Worldwide, the Company's strategic design company, to deliver integrated brand point management services to both existing and to new clients. Migrating Schawk Retail Marketing to the Schawk brand underscores the Company's commitment to retailers and the retail experience, which includes in-store and shopper marketing.
"Brands are aggressively re-evaluating how they reach and connect with consumers in-store," noted David A. Schawk, president and chief executive officer. "Global expansion and the proliferation of products is driving brand and consumer disconnect, often at the point of purchase. Schawk Retail Marketing understands the dynamics of in-store marketing and shopper behavior. This expertise is increasingly more important to all our clients in today's product saturated world."
Schawk Retail Marketing, based in Chicago, serves Schawk clients on a global basis.