PARAMUS, N.J., DECEMBER 19, 2003 – Printing company executives seeking to secure a profitable future for their organizations will find a fresh perspective and valuable insights in Strategic Positioning: Making the Transition to a Technology-Based Print Business, published this month by the National Association for Printing Leadership (NAPL). Written by printing and publishing industry veteran Jeff Allen, the book thoroughly examines how technology has transformed the communications value chain, making traditional print just one of many communications options available to printers. Allen underscores the need for printers to leverage technology in the development of new business models that will help them secure a competitive foothold in this communications environment. While providing practical guidance to help printers make the essential shift from traditional lines of business into technology and services businesses, Strategic Positioning shows readers how to: • Understand the dynamics of the new “technologically infused” business communications value chain. • Develop a new “theory of business” for their organizations, based on current and emerging markets, a well-thought-out company mission, and a roster of core competencies that reinforce a strategic positioning. • Establish a sustainable competitive advantage. • Develop a management team and employee base with the new skills needed to move the company forward in today’s communications environment. Strategic Positioning: Making the Transition to a Technology-Based Print Business (NP 361) is $29.95 for NAPL members; $34.95, non-members. To order, call (800) 642-6275, Option #3; email [email protected]; or go online to NAPL’s bookstore at http://store.napl.org.