MILWAUKEE – Visual Systems, Inc., a leading manufacturer of book components, overhead transparencies and ancillary products for educational textbooks, recently announced the establishment of a new book component division. The new division will offer Visual Systems’ customers access to a wide array of new and innovative printing options as well as the opportunity to work with book components experts who can provide recommendations about book design/layout. “With customers looking more and more to create cost-effective, eye-catching book covers that create differentiation, it’s important that we’re in position to meet this expanding need,” said Jeff Hengsbach, vice president of the book component division at Visual Systems, Inc. “We’re always listening to our customers and reevaluating our offerings to stay ahead of the curve. That’s why our new book components division was created.” As part of this division, Visual Systems is adding sales, customer service and production-oriented technical personnel who are experts in techniques such as hexachrome, lenticular and metallics among others. The division’s primary focus is to help communicate and translate Visual Systems’ vast capabilities to make customers’ book components stand out from the competition. Founded in 1961, Visual Systems manufactures book components as well as overhead transparencies and ancillary products for the education textbook and supplemental publishing markets in the United States. In addition to book components, the company offers a variety of visual communication products, including: binders, textbook inserts, CD Rom packaging, overhead transparencies, supplemental workbooks, teaching aids, lenticular promotional products (3-D and motion), on-demand printing and slide duplication. To see a sample of award-winning book components, visit visualsystemsinc.com. For more information about the new division or to request an interview, call (414) 464-8333.