Magazine Ad Revenue Registers 7.7% Increase, Pages down
Wednesday, December 10, 2003
New York, NY (December 9, 2003) Total magazine advertising revenue for November 2003 increased 7.7% compared to November of last year, closing at $1,898,772,387, according to Publishers Information Bureau (PIB). Ad pages for November totaled 23,754.46, a decline of 2.8% from last year. Year-to-date, advertising revenue closed at $16,567,340,177, an increase of 8.6%, and ad pages were 207,764.79, down 0.5% from last year. “We’re heartened to see a number of categories post page and revenue gains in November,” stated Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “The month reflects an interesting pattern compared to October and year to date. For example, Food & Food Products, supported by strong spending by food advertisers across the board, and Technology, bolstered by manufacturers of computer, photography and telecommunications equipment, posted higher revenue and pages than October and full year. At the same time, Automotive showed some softness compared to earlier in the year. November 2003 vs. 2002 Ten of the 12 major advertising categories experienced growth in ad revenue over November 2002, while five categories saw an increase in ad pages. Drugs & Remedies, Food & Food Products, Media & Advertising, Retail and Technology registered significant increases in both revenue and pages. Half of the major categories registered declines in pages, most notably Apparel & Accessories and Automotive. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.) January – November 2003 vs. 2002 Ten of the 12 major advertising categories sustained dollar gains for the year-to-date comparison, while five categories saw growth in ad pages. Page and revenue increases were seen in Automotive, Drugs & Remedies, Home Furnishings & Supplies, Toiletries & Cosmetics and Retail. Financial, Insurance & Real Estate and Retail experienced declines in both dollars and pages, year-to-date.