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Oki Data Introduces A New Software Solution For Retail Outlets

Wednesday, November 26, 2003

Press release from the issuing company

MT. LAUREL, NJ (November 24, 2003) -- Oki Data Americas, Inc., a leading manufacturer of color and monochrome printers, serial impact dot matrix printers, multifunction products and facsimiles, has announced Distributed Printing from OKI, a new software solution designed for the retail industry. Distributed Printing from OKI is a complimentary product for all OKI color and monochrome digital printer customers who require an easy-to-use software program for the dissemination of corporate-created signage or other time-sensitive materials to a number of widely dispersed stores or locations. The solution is available now for downloading at www.okidata.com. Distributed Printing from OKI was designed for regional and national companies with more than 12 locations. The software was developed specifically for corporate Marcom departments within large brand retailers, allowing them to more efficiently send time-sensitive materials to remote store locations over their Intranet rather than printing and shipping them for arrival the next day or later. Internal or outsourced Marcom and graphic arts departments can now distribute new or updated marketing and sales promotion pieces to regional retail locations across the country over a company intranet for fast and economical in-store printing. This new solution also provides the ability for regional retail locations to receive the most up-to-date marketing information. "Distributed Printing from OKI can significantly decrease communication time and make retailers of all sizes more cost effective in the way they distribute printed data,î said Robert Shibata, Oki Data Senior Marketing Manager, Solutions/Innovations. ìBy eliminating the need for costly overnight shipments, this OKI printing solution enables the corporate headquarters of large brand retailers to save time and money, while also maintaining their corporate standards." Distributed Printing from OKI includes the following highlights: - Compatible with all OKI color and monochrome digital printers - Complimentary OKI software enables low-cost setup for distributed file system utilizing OKI printers - Print on demand - saves time and money by getting new signage into stores faster (no need for preprinted forms requiring content) - Maintain corporate control of messaging and content while easily distributing signage in real time at the store level over the company Intranet - Utilize existing Marcom department inside corporate firewall - Send files directly to OKI printers ñ no PCs are necessary at remote locations - Easy to use - select the printer to receive and the file to send and then just hit "go" - Change formats and content on the fly ñ no limits on creativity: introduce new products and programs the same day - Makes use of secure print and other printer functionality, prints only when ID code is inserted - Embedded printer settings in file ensure consistency across multi-store base - Enables the use of existing or industry-standard signage holders For more information or to download the Distributed Printing from OKI solution, visit www.okidata.com.




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