Outlook Group Sells Paragon Direct To A. B. Data, Ltd.
Thursday, July 08, 2004
MILWAUKEE--July 7, 2004-- Outlook Group Corp. today announced the sale of selected assets of its Paragon Direct division to A. B. Data, Ltd., a direct marketing services firm based in Milwaukee. Paragon Direct provides database management and mailing services for its own client base as well as clients of Outlook Group. Terms of the transaction were not disclosed. "This is a win-win transaction for our two companies. Outlook Group will continue to provide direct mail capabilities as part of our complete supply chain management solution strategy. We believe that by joining forces with A. B. Data, our clients and the clients of Paragon Direct will also benefit from the additional expertise and broader range of capabilities offered by A. B. Data," said Joseph J. Baksha, president and chief operating officer of Outlook Group. "There are many synergies between our companies, including our high standards for quality and our commitment to client service." "The agreement with Outlook Group expands our direct mail data processing division with a solid base of new clients and enables us to further leverage our extensive portfolio of direct marketing services. We look forward to working with the clients of both Outlook Group and Paragon Direct in developing and executing successful direct marketing programs that meet their objectives," said Bruce Arbit, co-managing director of A. B. Data. "In addition to the benefits for our clients, the new relationship with A. B. Data also provides additional growth and advancement opportunities for Paragon Direct's associates," added Baksha. In January 2004, Paragon Direct achieved ISO 9000 quality management system registration. Paragon Direct is one of few service providers in the direct marketing industry to achieve this high standard. Located in Milwaukee, Wis., Paragon Direct has 13 employees. Outlook Group Corp. is a printing, packaging and direct marketing company offering a variety of related services to clients in markets including contract packaging, collateral information management and distribution, direct marketing components and services, packaging components and materials and specialty print related services. The company leverages its core competencies by cross-selling services to provide a single-source solution for its clients. Established in 1980, A. B. Data, Ltd. offers a full spectrum of direct marketing services to a variety of industries including direct merchants, printers, healthcare, insurance, fund raising, government, political campaigns, credit card and other financial services. A. B. Data's approximately 100 employees serve clients through the company's offices in Milwaukee, Wis., and Washington D. C.