Tampa, Florida (July 08, 2008) - Prospect Smarter Inc, announced today the release of ENTHUSEM beta 2.0, the latest refinement of the breakthrough web portal, which makes personal direct mail and response available for the first time to sales professionals and individuals. 

Enthusem allows any individual to create and mail a printed, full-color direct mail piece in an envelope with their personal message inside.  Enthusem mailers also have free online attachments that are created by the sender and are hosted for free at Enthusem. An online attachment, much like an attachment to an email, is a file that is viewable when the recipient of the mailer enters a simple 5-digit code at the Enthusem.com website or at any other designated landing page. The sender then receives an instant email notification alerting them that their recipient has viewed the file attachment, completing the process.  Online attachments can be anything: Company Brochures, Sales Literature, Product Information, Photos, Videos, Resumes or a link to an existing web page.

Because Enthusem mailers contain a one-to-one, personal message the mailers are printed one-at-a-time and mailed each day in a premium vellum envelope with first class postage speeding them along. There is no sign-up fee or monthly subscription to use Enthusem. Users simply create an account and pay for mailers as they are sent through the purchase of account credits.

Feature enhancements to version 2.0 include:

•    Custom Image Upload – build your own gallery of mailer images

•    Multi-User Accounts - enabling organizations to share approved mailer images and credits

•    Mailing List Upload – mail to a list as an entire group or individually

•    Pre-Schedule Mailing Dates – create your own year-long personal direct mail campaign

•    Save Messages as Templates – use them again and again with variable fields for group mailings

•    Plug-in for Microsoft Outlook – easily add contacts to your Enthusem account

•    Unlimited Free Storage – for Online Attachments and Free Email Alerts

Corporate sales representatives looking for an edge will find that ENTHUSEM is a productivity enhancer that can boost sales revenue and image without waiting for the roll-out of a corporate direct mail program – instantly cutting through clutter, setting you apart from the competition and getting your message read in a world of email spam filters and clients who are increasingly tired of clogged inboxes. With the free and instant email response notification, you'll know that your sales pitch has gotten through.

Prospect Smarter Inc. and ENTHUSEM 2.0
Co-Founder and Director Marc B. Fors states that:

"Enthusem is really an instigator and aggregator of print. We are unlocking a whole new segment of print that didn't exist before - one-at-a-time personal direct mail from the web  - a fresh new source of print demand that will grow exponentially now that it is as easy as this."

 "This is what personalized mail to customers and prospects should be. Mass mail-merge certainly has its place, but our testing has revealed what people really want in their business and personal life, is to easily send, in a few clicks, a truly personal note to a client, to a friend or to a visitor to their web-site.  They want something that has real immediacy and real intimacy in those situations where the ubiquitous E-Card just won't do - a piece that enters the mail at the exact moment when it will have its highest impact."

"Enthusem allows a sales representative to send a mailer from an airport which thanks a client for the meeting, while including a link to a viewable file such as a proposal, product specifications, demonstration video, a discount coupon, or a specific page on your company's website. With the included email alert after the file is viewed, it's like having your own purl response system."

"Most users find Enthusem irresistible for use in their personal lives as well - for invitations or for that heartfelt Thank You card that you always intend to send but can never quite match up all the pieces in one place at the right time.  And now, you amplify the impact of your communications because of the viewable file attachment -whether it is a picture of you together with friends, your favorite YouTube video, the Google directions to your party, or your child's art work for Grandma.  Enthusem connects traditional print to Web 2.0 in a positive way."

Co-Founder and CEO Steve Tingiris says:

"Most importantly, we believe that Enthusem provides a way to make direct mail environmentally responsible again – you no longer have to send mass-mailings to people who do not want to receive them. You can send high-quality direct mail now to a market of one – and that is what technology should be doing for us now.  Even more significant is that you no longer have to print and store vast quantities of Product Literature that may be outdated or wasted - languishing in a field representative's garage. Enthusem online attachments make that inventory a thing of the past. Now your organization's sales literature is always fresh and available – not hidden – or buried inside a deeply layered website, but brought to the immediate attention of a hot prospect through a beautiful Enthusem mailer and easy retrieval code."

 "We have focused on stepping ahead of the current crop of web-to-print systems to build a portal that really increases the use of direct mail by making it as easy for the casual user as setting up his or her social networking account. That's the way it should be - direct mail has just been way too hard for most sales professionals up until now. We are changing that with each new release of Enthusem. 

Prospect Smarter Inc. and ENTHUSEM 2.0
"When you step back and look at all the features, you begin to realize that Enthusem is really a personal direct mail system available at the retail level. The file attachments, hosting, data capture and address management features taken all together are just an astonishing value – and there is tremendous convenience in being able to choose from hundreds of designs in the Enthusem library without leaving your home or office. The per-piece price makes sense for all potential users and the Enthusem pickup code is easier to use than cumbersome personal URL addresses.  We have had a lot of fun interacting with our user community and adding in the features they want. We have some very cool things in the works that expand the reach of Enthusem while staying true to our core principles of simplicity".