(Mortsel, Belgium - 28 July 2003) Agfa announced the seventh annual design contest for students aged 17 to 30. The theme of the contest is "The Power of Print." Contestants must create an A2 poster (420 x 594 mm - 16.5 x 23 inches) that expresses how print has influenced them and its audiences. Agfa provides examples for inspiration, as well as complete contest rules at www.agfa.com/aycc/2003. Deadline for submissions is 29 February 2004. The six best designs will be printed on large-format printing presses at the Drupa tradeshow in Germany, in May 2004. They will also be displayed on the Agfa website as of May 2004. Winners will also be invited to an exciting and educational all expense-paid trip to Belgium in May 2004. Scheduled activities will include workshops, shopping, sightseeing and more. The contest theme, "The Power of Print," reflects Agfa's mission to promote print media, thereby helping its customers revitalise their businesses. Agfa hopes to remind designers everywhere that because it is tangible and has greater permanence than other media, print remains one of the most powerful ways of reaching and influencing consumers. "While alternative media seem more exciting, print still offers the most versatile and cost-effective means of reaching various publics," said Agfa's director of marketing communications, Ronald Marien. "We want to encourage young designers to take advantage of all the medium has to offer, rather than focus all their attentions on newer web-based alternative. We are also committed to helping our customers to encourage their clients to revisit the power of print." For the full details about the contest visit www.agfa.com/aycc/2003 or email the project manager, [email protected].