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Pitney Bowes Launches Magazine For Small Businesses, 700k Circulation

Wednesday, July 09, 2003

Press release from the issuing company

STAMFORD, Conn., July 8 -- Pitney Bowes today announced the official launch of Priority, a Pitney Bowes Publication(TM), its bi-monthly magazine that provides valuable information and insight for small businesses. The Magazine reaches more than 700,000 small businesses in the U.S. and covers a variety of topics important to small businesses such as customer service, marketing, technology, competitiveness and financial solutions. Since the first issue in October 2002, a total of four issues have been published and distributed. "We are excited about the readership response to Priority, A Pitney Bowes Publication(TM) which provides small businesses vital information they can use to run their businesses more successfully," said Neil Metviner, President of PB Direct, Pitney Bowes' small business group. "Pitney Bowes' strategy for the small business marketplace is to deliver world-class mail and document management solutions and offer access to valuable products, services and information that they need to run their businesses more efficiently and effectively." Small business owners have found the Magazine to be very informative and on-target for their needs, according to Linda Browning of Carswell Business Systems. "There are many publications out there to 'help' small businesses make ends meet, make a profit, and to deal with a multitude of other things that face any employer. Some just put words on the pages with little commitment to any subject. I appreciate this magazine because it tells the 'good, the bad and the ugly' without mincing words. I think your magazine does a realistic assessment of all aspects of business," said Browning. "Priority, A Pitney Bowes Publication(TM), features unique and original editorial, creative and design to provide up-to-the-minute, useful information that helps small businesses manage and grow their business, and provides a vehicle for top companies to reach this uniquely targeted and focused audience of business owners and entrepreneurs," added Metviner. "For advertisers, our magazine offers a prime marketing opportunity to showcase a company's products, services and expertise for the small business audience." "This is a great publication for Administaff's advertising campaign," said Randall H. McCollum, Vice President of Strategic Alliances for Administaff, which serves as an outsourced human resources department for thousands of small and medium-sized businesses throughout the U.S. "The magazine's readership represents the target market we want to reach, and we have been a regular advertiser since the launch." Other leading companies that have advertised in Priority, A Pitney Bowes Publication(TM), to reach small businesses include IBM, Sprint, Dell, US Postal Service, Discover and Brother. The Magazine is distributed to more than 700,000 established small businesses (4-250 employees) in a range of industries including healthcare, engineering, law, accounting, real estate, advertising, construction, landscaping, equipment rental/leasing, computer programming and insurance with revenues up to $3,000,000. Priority, A Pitney Bowes Publication(TM), is distributed to existing Pitney Bowes customers and is not available on newsstands.

 

 

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