JUNE 25, 2003 – HP takes industrial printing to the streets this summer with a series of open houses at both customer and solution-partner sites. Several on-demand, digital printing solutions from HP will be demonstrated for converters of labels, film packaging and graphic attachments. In addition, the open houses will include presentations by HP converter customers and HP executives as well as open Q&A sessions. "We hope to advance the industrial digital printing market by showing how our state-of-art digital printing capabilities can be utilized to help businesses grow while improving their profitability," explains Ray Fennelly, regional marketing specialist, HP Digital Publishing Solutions. "Not only does on-demand digital print technology allow customers to manufacture and market more efficiently, but it does so with a high degree of print quality." By printing on-demand, versioned data directly on a wide variety of substrates, digital printing streamlines manufacturing processes and reduces lead times to increase flexibility and responsiveness to market dynamics. Instead of waiting weeks for a new product to hit store shelves, for example, a new product can be packaged and ready for sale in just a matter of days. Customer open houses will be held at existing HP customer sites so that prospects can get a firsthand look at HP technology in a real operating environment.  Dates and location of the open houses are as follows: •(June 26, 2003): Imprimerie Ste-Julie, Inc.  Sainte-Julie, Canada– Specializing in prime labeling for the food and beverage industry, this event will feature the HP Indigo ws4000 and its value in printing high-quality color labels. •(July 9, 2003): Flexible Technology, Orem, Utah– The HP Indigo ws4000 will be spotlighted at this site showing the production of prime labels for HABA's, nutriceuticals and premium food and beverages.         •(August 7, 2003): Sandia Imaging, Arlington, Texas– Featuring the HP Indigo s2000, this event will highlight the capabilities digital printing brings to the card market including the production of loyalty cards, ID cards, credit cards. •(August 13 and 14, 2003):  Tekra Corporation, New Berlin, Wisconsin- Guests will be given a tour of Tekra's coating and converting facility, labs and warehouse. The hp indigo press, s2000 will be demonstrating single pass printing of full color graphic attachments on substrates such as polycarbonate, polyester, PVC and more. The six-color HP Indigo Press s2000 brings on-demand, full-color graphics printing in a single pass to the specialty printing market. Printing at 1,000 four-color 11" x 17"/A3 images-per-hour, the HP Indigo Press s2000 is now widely used to print overlays, nameplates, membrane switches, and ad-specialties such as mousepads and magnets. The s2000 is also used to print plastic cards for ID's, driver's licenses and financial applications. Ideal for the labeling market, the HP Indigo Press ws4000 produces short-run, high quality color labels - quickly and on demand. This premium press runs up to seven colors.